Every encounter we have, intended or otherwise, manifests as an experience that profoundly impacts our emotions and behaviours. A trolley with a broken wheel can incite frustration, while an excellent bowl of ramen brings joy. We navigate an experiential world, where each action, thought, and event provokes, in its simplest form, a human emotion.

As an experience designer, I hold the power to shape these emotions. Whether it involves software, a service, or a physical installation, I craft the experiences that guide an individual's emotional journey.

The crux of this role requires a profound understanding of human needs, and the creative agility to not just meet these needs but exceed them. As architects of experience, we think two steps ahead, designing encounters that astonish and delight.

My personal approach is rooted in the philosophy of redemptive design. I aim to restore and rejuvenate the world through my work, creating human experiences that solve problems, meet needs, and contribute positively to society and the environment.

Redemptive design redefines the perception that design solely generates aesthetically pleasing and functional products. It acknowledges design's profound influence on behaviour, culture, and the broader world and strives to wield this power responsibly and ethically.

In my capacity as a redemptive designer, I challenge the myths of design supremacy and the inevitability of progress. I argue against the idea that design decisions should be exclusively guided by business goals or technological trends. Instead, I contemplate the larger implications of my design decisions, striving to create work that fosters human flourishing and promotes sustainable development.

In essence, redemptive design is about leveraging design as an instrument for positive change. It's about creating products and experiences that don't merely serve users, but contribute to a better world.

While I could delve into the processes and methodologies that facilitate the creation of compelling experiences, the 'why' of my design work – its transformative potential and broader purpose – far outshines the 'how'.